DESCRIPTION
Have a sneaky suspicion that you could be ranking higher in the search engines? Frustrated that your competitors continue to outrank you? Or, perhaps looking to ensure your SEO is performing at maximum capacity?
Search Engine Optimization (SEO) isn’t magic and there is no “secret sauce.” Find out the top reasons why law firms fail to maximize their organic search rankings and the specific action steps to take to protect your investment.
COURSE OVERVIEW
The search engine results page (SERP) has become more crowded with the inclusion of Maps, Business Listings, Reviews, et al. These changes make effective search engine optimization (SEO) even more critical to your online visibility. How do you improve your search rankings? Can you squeeze more success from your SEO campaign?
Here are the Top 7 Reasons most law firms aren’t maximizing their search performance and action steps to implement for better results.
Find the answers to: Do bigger advertisers rank higher? How many client reviews do I need? What percentage of my Web marketing budget should be spent on SEO?
ABOUT YOUR PRESENTER(S)
Lisa Vaughn
Lisa Vaughn is President/Owner with Gladiator Law Marketing, a full-service Web Marketing company focused on providing custom-crafted solutions for law firms. Lisa Vaughn is a highly experienced Web-marketing specialist who has, for the last fifteen years, provided hundreds of attorneys results-driven Web marketing campaigns. With expertise in all aspects of legal website development and marketing, Lisa has worked with law firms across the country, from solo practitioners to those on the Largest 150 list, to maximize the performance of their Internet investments.
Adam Draper
Adam Draper is the CEO/Owner of Gladiator Law Marketing. Adam has a diverse background from experience with the military and Fortune 500 sales. He has a can-do, strategic focus to help law firms understand their market and control the future of their firm.
Follow Us!