DESCRIPTION
Learn practical and advanced strategies for knowing what types of sites to look for links on, what types of links your competitors are getting, and the types of link building strategies that work. Discover how you can avoid all of the noise on the internet about search engine optimization and focus on what works for getting leads online with search.
COURSE OVERVIEW
The importance of being found in Google search is more important than ever as consumers do much of their research about attorneys on the Internet before contacting one. Law firms not showing up on the first page of Google are at a disadvantage when it comes to getting more clients and cases. Links are one of the top factors Google uses to rank websites in search. We’ll show you how to:
- Evaluate a good link opportunity using leading link analysis tools.
- How to see what links your competitors have that you do not.
- How to use Google Boolean operators to find guest post opportunities.
- The various formats of link building such as directory submission, infographics, and video among others.
- The top legal directories you need to be on.
Attorneys will walk away with customized link building advice specific to the legal industry along with recommended learning resources and tips for implementation.
ABOUT YOUR PRESENTER
Chris Dreyer
Chris Dreyer is the founder and CEO of Rankings.io, a unique, SEO-only agency for lawyers built on the fundamental belief in using sustainable, white-hat SEO tactics and radical transparency with clients. With over 12 years of experience in Search Engine Optimization (SEO), Chris has helped hundreds of law firms get first page positions in search engines using innovative campaigns that are difficult for competitors to recreate. He is dedicated to helping lawyers get more leads and win more clients.
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