DESCRIPTION
Learn how client reviews are an increasingly important factor in your online marketing success, how to get them, which review websites you should concentrate on, and steps you need to leverage your greatest marketing assets – your happy clients!
COURSE OVERVIEW
Potential clients and even search engines are focusing more and more on local consumer reviews when identifying credible, trustworthy attorney firms. No longer can you bury your head in the sand and market your firm in vacuum and expect it to grow. It takes a village!
Review marketing needs to be part of your online marketing budget and plan. This information-packed course will share insights on “best practices” to generate more positive reviews without getting penalized. Learn what types of reviews make the most impact for your firm, which ones to avoid and how to do it legitimately.
- How to solicit your clients to participate and help
- Tools to help you monitor, manage, engage and promote your client reviews
- How many review websites should you focus on, which ones, and why
- Strategies to promote and get maximum impact from positive reviews
- How review marketing can be the catalyst to build your most important leads – Referrals!
ABOUT YOUR PRESENTER
Shannon Montoya
Shannon is a 20+ year veteran of marketing attorneys and is the Director of Account Services for Page 1 Solutions, an Internet marketing firm specializing in law firms. She began her career with Network Affiliates, Inc., a pioneering and prominent legal advertising agency that helped launch Page 1 Solutions. She was the first employee of Page 1 in 2001 and continues to be a driving force.
Her experience come from hands-on expertise in website development, search engine optimization, social media, email marketing, video marketing, and nearly all aspects of marketing law firm clients. She also oversees, manages and trains client services personnel, including project managers, Internet marketing consultants, and social media specialists.
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