DESCRIPTION
What You Don’t Know, You Don’t Know!
COURSE OVERVIEW
Have you ever taken a case that another law firm or several law firms turned down and you received a large settlement?
You spend thousands of dollars a year on trying to make the phone ring and bring in new clients. How much effort or “Smart Thinking” goes into the process of capturing clients in what we call: Intake and Conversion?
This session will focus on how you are looking at this important part of your business and what you could be doing to improve it.
- Your ambassador of First Impressions.
- Metrics tell the truth.
- Recording calls tell you what really is going on.
- The Chase!
- The Close.
- Technology in the process.
Increase your conversion of calls and you will increase your net profits.
ABOUT YOUR PRESENTER
Harlan Schillinger
Legal Marketing Expert/Strategist/Consultant. Old school ethics; Aggressive representation.
Harlan Schillinger has four decades of experience in legal advertising with a passion for legal marketing, intake and conversion.
Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable and obtaining high-value cases. He takes, perhaps, the most unique and accountable approach to Intake and conversion.
Currently Harlan is working with and in charge of business development at Glen Lerner Injury Attorneys. With offices nationally, Glen has one of the largest and most successful plaintiffs practices in America. The firm already takes on well over 1,500 cases a month, and Harlan is positioning the firm for even more growth.
He recently retired from Network Affiliates of Lakewood, Colorado, the nation’s first and largest Legal advertising agency, where he was the leader of their attorney marketing efforts for 31 years. Prior to joining Network Affiliates in 1985, Harlan was Vice President and one of the founding partners of Madison, Muyskens & Jones advertising agency in Lakeville, Connecticut. Along with his partners, Harlan founded the first syndication TV production firm for retailers and lawyers, creating television commercials that aired throughout the United States and Canada.
Harlan is on the executive summit committee and a senior editor of the National Trial Lawyers Association. He continues to actively participate through the executive committee and annual summit in South Beach, Florida. As a top legal-marketing expert, Harlan continues to serve the sector he’s dedicated his career to by speaking and moderating at attorney conventions and contributing to prominent roundtable forums throughout the country.
An avid rider and builder of motorcycles, Harlan is a member of The Hamsters USA, considered the most prestigious custom motorcycle club in the world. He is also co-chairman of group’s annual charity fundraising efforts, and with friends has raised over $2.8 million dollars in the last decade. Harlan also sits on the Children’s Care Hospital Board of Directors, a unique hospital in South Dakota dedicated to helping special-needs children from all parts of the country.
When asked about his approach to legal marketing and client relationships, Harlan says, “Creating opportunities and increasing market share for advertising law firms is my #1 priority. The value of the case is everything in such a crowded market.”
To that end, Harlan is committed to understanding each client’s business and discovering new opportunities for their growth.
Driven by passion, he is a real lover of life.
If you’re not Rubbin, You’re not Racin…..DE,jr.
Follow Us!